Viable African companies with real assets and real revenue continue to fail to reach institutional investors — not because their businesses are weak, but because the advisory infrastructure to prepare them is expensive, scarce, and concentrated in four cities. FirmRoot changes that. In about 45 minutes, a company goes from blank to a clear action plan — scored against the signals institutional investors actually use, with a gap analysis that tells them exactly what to address.
The same trackers disagreed by $1.2 billion on what Africa raised in 2023 — same year, same continent. That is an information and preparation failure, not a capital shortage. In 2025, EIB deployed €3.1B and BII committed £1.07B across Africa. The capital is looking for deals. The bottleneck is bankable companies.
The continent's most severe bottleneck remains the scarcity of bankable projects.
— Amadou Hott, former Minister of Economy, Senegal · Africa Investment Forum 2025FirmRoot systematises the judgment an experienced Africa-focused advisor applies when evaluating a company for capital readiness — and puts it in the hands of any advisor on the continent.
39 signals across 7 dimensions, stage-weighted and calibrated to the criteria DFIs and institutional investors actually use.
Five auto-routed valuation methods with Africa-specific benchmark ranges drawn from IFC, AfDB, BII, and Proparco transaction data.
Credit-committee format memo generated from the assessment and financial model. Constrained AI: no invented figures, evidence-cited, advisor-confirmed.
Per-assessment or monthly subscription. FirmRoot makes your pipeline evaluation faster, more consistent, and produces a professional output you can share directly with clients — without the manual effort.
Team subscription with branded output and multi-company pipeline management. Give your practice a standardised methodology that scales across your full pipeline — and differentiates your output from every other advisor in the room.
White-label licence with custom scoring calibration for your institutional mandate. Assess pipeline quality consistently across markets, without relying solely on advisor judgment. AfDB, IFC, BII, Proparco, DEG.
Whether you're an advisor building a pipeline, a firm looking to differentiate, or a DFI exploring what a mandate-calibrated version looks like — the conversation starts the same way.
Run 3–5 real pipeline companies through FirmRoot together. At day 30, compare the output against your advisors' prior judgment. If it sharpens your practice, we talk about a team subscription.
Request a pilotWe are accepting a small number of advisory firms and DFI-adjacent organisations for early access. Tell us about your practice and we will be in touch.
We review every request personally. We will respond within 2 business days.